The challenge: To revere NYC’s layered urban history and re-engage city dwellers with their urbanscape.
Urban Alchemy connects with you.
Inspired by Jones Alley and the shadowy back alleys that tangle NOHO’s urban fabric, Urban Alchemy Lab seeks to engage New Yorkers through a concoction of art, technology, communication design and social interaction. The city is our laboratory, and our experiment your excuse to break from the grid.
Bright or gloomy, friendly or cutthroat, loud or deafening—love it or loathe it, New York City has a way with people. It’s exciting but demanding, and sometimes we need to lose ourselves before we lose our heads.

Date: May 14, 2011, 7pm onward
Location: NoHo Design District, @ Lafayette & Bleecker


Anna Cosentino is the team curator. She is the co-founder of SPRING design&art in Dumbo, an exhibition space and store promoting design and art through curated shows and highlighted products. After working in-house for Thierry Mugler on the brand’s communications in the US, Anna started her own consulting and production company, through which she collaborated with some of the most talented and renowned designers, photographers and art directors. Through SPRING she combines her knowledge of marketing and production with her experience in the creative field to create a venue where, in collaboration with a pool of guest artists, designers and curators, they can create cohesive, informative and, above all, engaging exhibits.

Matteo Bologna/Muccadesign is the founder and president of Mucca Design where he also serves as Creative Director. Under his direction, the Mucca Design team has created uniquely successful work for a wide variety of companies, among them André Balazs’ Properties, Barnes & Noble, Starr Restaurants, Patina Restaurant Group, Sant Ambroeus, Balthazar, Schiller’s Liquor Bar, Pastis, Morandi, Country, Adobe Systems, Target, HarperCollins Publishers, Penguin, Random House, Domaine de Canton, Butterfield Market and Rizzoli. Bologna is on the board of directors of the AIGA New York chapter and he is the secretary treasurer of the Type Directors Club. He frequently lectures about branding and typography around the world.


Artist Zach Lieberman focuses on computer graphics, human-computer interaction, and computer vision. Lieberman’s work has appeared in numerous exhibitions around the world, including Ars Electronica, Futuresonic, CeBIT, and the Offf Festival. He has collaborated with Golan Levin on interactive audiovisual projects like “Messa Di Voce”, and worked with Theo Watson to create openFrameworks, an open source C++ library for creative coding and graphics. Lieberman graduated in Fine Arts from Hunter College and in Design & Technology from Parsons, where he now teaches graphics programming. His award-winning EyeWriter project, which allows disabled people to write through the movement of their eyes, was listed by Time as one the 50 best inventions in 2010.


Scott VanderVoort is an artist, industrial designer and educator whose work focuses on expanding the expressive potential of industrial design. His work engages viewers in a larger dialog about our sense of space, motion and meaning. He has held senior design director positions with several renowned firms including Hixon Design Consultants, where he worked with marquee clients such as Mercedes-Benz and Coca Cola, and Rockwell Group, where he directed projects in environmental branding and strategic retail planning and design. An Adjunct Professor in Pratt Institute’s Industrial Design Department, Scott has lectured internationally, directing workshops in 3D abstraction and the applications of his design theories.




Noho Design District




New York City Department of Transportation


David Lee at KD dance, kddance.com
Maria Byck + Paper Tiger TV, papertiger.org
The Peace Pentagon, peacepentagon.org
Ryan Uzilevsky at Light Harvest, light‑harvest.com
NoHo Design District, nohodesigndistrict.com
Victoria Milne, nyc.gov/buildnyc
Steve Butcher, SPRING design&art, spring3d.net
Josh Cohen + Hana Anouk Nakamura, Mucca Design, www.mucca.com
Vera Sacchetti + Kim Birks, ExpoTential, www.expotential.info