Laetitia Wolff, a design writer, curator and strategist, is the founder of futureflair, a creative conduit that provides a critical eye on all things visual and a multi-faceted understanding of the cultural value and strategic dimensions of design. futureflair focuses on translating core values and identities into sophisticated, scalable and integrated communications strategies as well as concrete, innovative, content-rich programming.
Wolff has curated and produced a number of similar interdisciplinary design labs, among which “Value Meal:Design and (over)Eating” presented at the Center for Architecture in 2005, which became a direct inspiration for FitCity, as well as most recently, co-organized “Headspace, on Scent as Design,” presented in March 2010 at Parsons School of Design, in partnership with MoMA and International Fragrances & Flavors.
Over the past five years, she has been moderating international debates around the role of design in the city; she is the editor of the award-winning publication, “New Design Cities” and the author of the acclaimed “Massin” monograph for Phaidon.
Laetitia is the initiator of the expoTENtial project and co-curator of the MobiCode lab.